Paycycle uses a Point-of-Sale (POS) based digital reward system targeted at eliminating single-use plastic bags and promoting non-plastic reusable shopping bags (RUSBs) that are also recyclable and eco-friendly. Using a fleet of mobile applications customised to shoppers of various economic classes, Paycycle tracks consumer’s shopping bag usage over partnering shops and rewards consumers with loyalty points for purchasing and reusing RUSBs.